There are several media theories and concepts that can be used to help understand how the Illuminati successfully controls communication to carry out its' agenda.

 

By dimineshing our media literacy and  using well-developed  Propaganda (to be more specific black propaganda),  the Illuminati controls, shapes and influences our actions, behaviors, and beliefs while simultaneously gaining control of the world. The illuminati uses master symbols and obscure subliminal messages to appeal to six of Howard Gardner's  eight multiple intelligences.  These symbols and hidden messages specifically target people's intrapersonal, interpersonal, musical, kinesthetic, spatial and linguistic intelligences in order to manipulate and sway their thinking and attitudes with the ultimate goal of gaining complete control over their unconscious minds. 

 

Considering they are masters of deceit, it is no suprise that the Illuminati effectively uses the seven propaganda "tricks of the trade" which are 

 

1. Name-Calling

2. Glittering Generalities

3. Transfer

4. Testimonial

5. Plain Folks

6. Bandwagon

7. Card-Stacking

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Through our critical study of the Illuminati and its use of master symbols, gestures, obscure  subtle images as well as its control of mass media outlets to deceive the masses, prevent them from discovering the truth while altering their attitudes and perceptions of society, we are able to denounce the limited-effects perspective which is the "idea that media have minimal or limited effects" (Baran &Davis 137). By controling what information is disseminated to the public, the Illuminati illustrates that media has a profound effect in shaping the opinions and attitudes of society.